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One of the Democratic Party’s most promising Senate pickup opportunities has a message for likely voters: I’m not like a regular Democrat—I’m a cool Democrat.

In a new 30-second advertisement released Wednesday morning, Rep. Kyrsten Sinema of Tucson, the leading candidate for the Democratic nomination in Arizona, touts her independence no less than three times in half a minute—not including the title of the ad, Independent.

“We have the desert in our blood,” Sinema says in a voiceover, as a camera pans over six different shots of Sonoran scrubland. “Arizonans are strong and independent.”

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Author: By Scott.Bixby@thedailybeast.com (Scott Bixby)