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Radio and television firebrand Glenn Beck’s multi-platform business empire—once celebrated as a $90 million-a-year conservative media juggernaut but more recently afflicted by plunging revenue, online traffic and paid subscribers along with mass layoffs—is no more.

According to longtime Beck associates who spoke to The Daily Beast on condition of anonymity, that is the bottom line of Monday’s announcement  that his financially troubled outlet, TheBlaze, has merged with CRTV, a two-year-old spinoff of Conservative Review, a media company founded by rabidly pro-Trump talk radio star and Fox News host Mark Levin.

Although the newly formed company is being called Blaze Media, Beck is “basically turning over to control to CRTV and his empire is basically ending with a whimper,” said a former associate of the man who, at  the height of his success a decade ago, likened himself to “a rodeo clown.”

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Author: By lloyd.grove@thedailybeast.com (Lloyd Grove)