Listening to what customers want is crucial for any company to survive, but in 2008 Lego took that idea farther than most by enlisting its dedicated fanbase to actually help it design new sets. The approach has led to some of the company’s most memorable creations to date, including a towering new Voltron set that…

Read more…

Go to Source
Author: Andrew Liszewski on io9, shared by Harrison Weber to Gizmodo